Store Wars: The Battle for Mindspace and Shelfspace was first published in 1995. This fully-revised edition retains all the strengths of the original, including a comprehensive approach to the complexities of the consumer and retail market, and the interaction between FMCG retailers and manufacturers.The book has been thoroughly revised and updated, and contains four main sections dealing with the following subjects and themes:
- leading FMCG companies and brands, including Coca-Cola, Unilever and P&G
- marketing and branding strategies in Western markets
- leading retailers such as Wal–Mart, Tesco and Carrefour
- developments and expansion over the last ten years
Further chapters describe the interaction between retailers and manufacturers, including competition for end-consumers and trade marketing. A final section looks at the all-important emerging markets, considering the retail landscape in the major developing economies, the expansion of major FMCG brands and western retail chains, challenges related to distribution, and FMCG marketing in those countries.
Store Wars also discusses the impact of the present global crisis on the consumer and retail markets, as well as predictions and prospects for the future
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